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Marketing insights, trends and some of our very own stories and case studies.
Content Hype Professional Podcast Studio and Content Creation Space is Ready For Hire
Looking for the perfect studio to record your podcast? Content Hype has you covered! We can proudly announce that our professional recording space is ready for any audio or video projects of your desire. Located at 1/2 Walker St, Moonee Ponds, conveniently right to...
Crafting Your Ideal Customer Avatar: A Compass for Marketing Success
In the world of marketing, it is crucial to understand your audience in order to succeed. One of the most important tools used by marketers to achieve this understanding is the creation of an Ideal Customer Avatar (ICA). An ICA is a detailed profile of a fictional...
Understanding the Graphic Design Process: Collaborating with Graphic Designers
Graphic design is really important nowadays because it helps companies create a unique style and communicate their message to people. It could be a cool logo, a great website layout, or an attractive ad that catches your eye. These designs are often the first thing...
What Role Does Blogging Play in Content Marketing in 2023 and Beyond?
The digital landscape today offers a plethora of content formats that businesses can use to reach their audiences. However, with the abundance of choices, it can be challenging to determine which one is the most effective. One question that arises is whether blogging...
Storytelling in Content: How Australian Brands Can Win with Stories in Content Marketing
Storytelling has been a successful tool in content marketing throughout history and has always been a key factor in human connection. It has transcended cultures and has been used from ancient tales shared around campfires to modern narratives that captivate us on our...
Neuroscience in Marketing: A Guide for Australian Businesses and Marketers
What does science have to do with marketing? Well, actually, quite a lot if you think about it! Say hello to neuroscience, the science of understanding decision-making in the human brain. It's not just about flashy campaigns or catchy slogans anymore; it's about...
Instagram Reels for Business: A Comprehensive Guide to Batching Content for Small Businesses
In today's dynamic digital landscape, Instagram Reels have emerged as a pivotal tool for businesses to engage with their audience. Their rapid rise in popularity isn't just a trend; it's a testament to their effectiveness in capturing attention and driving engagement....
Lessons from Our First Weekend on Threads: Takeaways from a Melbourne Content Marketer
Over the weekend, I embarked on an exciting journey, immersing myself in the Threads experience, the newest social media platform from Meta. As a content marketer in Melbourne, I was intrigued to see what this new platform had to offer, and overall…the verdict is...
Threads: The New Social Media Frontier
Let's talk about the latest buzz in the social media world - Threads. This new kid on the block is brought to us by none other than Meta, the parent company of our beloved Instagram. Threads has burst onto the scene, promising to shake things up a bit. But what's it...
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