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Marketing insights, trends and some of our very own stories and case studies.

Good Reviews? Great! Epic content marketing pieces? Better!

Good Reviews? Great! Epic content marketing pieces? Better!

We all love a five-star review. Whether it comes on Google, TripAdvisor, True Local or elsewhere, a good review can do wonders for your business. Reviews are important because people take them very seriously. Research shows that 91 percent of people regularly check...

How to Generate Leads Through Content Marketing

How to Generate Leads Through Content Marketing

You don’t have to look too far on social media these days to find every digital marketing guru screaming at you to “create more content”. Gary Vaynerchuck reckons you should be creating 100 pieces of content per day. But let’s be real… Unless you have a team of...

CASE STUDY:  Maximising Your Video Content

CASE STUDY: Maximising Your Video Content

For a lot of people, video is king when it comes to content marketing. And for good reason. The numbers don’t lie and when it comes to engagement, Limelight’s State of Online Video report from 2019 reported that internet users spend six hours and 48 minutes watching...

Content Hype Presents: Building Your Content Bank

Content Hype Presents: Building Your Content Bank

This week, Content Hype director Matthew Galea was invited to present at a BNI CBD meeting on the topic of "Building Your Content Bank". The presentation has been converted into a webpage you can view online, complete with source material! The presentation covered...

Pivot Point | Episode 5 | Tick Box Conveyancing

Pivot Point | Episode 5 | Tick Box Conveyancing

The coronavirus (COVID-19) outbreak has been a transformative economic event. For some businesses, it has been catastrophic. For others, it has just been another proving ground for excellence. Tick Box Conveyancing falls firmly into the latter category, maintaining an...

Pivot Point | Episode 4 | Morc Interiors

Pivot Point | Episode 4 | Morc Interiors

The property industry has been amongst the hardest hit by the COVID-19 outbreak and the restrictions that have followed. But that hasn’t stopped Morc Interiors director Keith Chen from finding new and innovative ways to stay top of mind with his audience and pivot his...

Pivot Point | Episode 3 | Zecco

Pivot Point | Episode 3 | Zecco

Zhi Goh’s property cleaning business, Zecco, may have taken a hit as a result of the COVID-19 outbreak, but he’s finding new ways to pivot his business and create opportunities that will feed his business when normality returns. Through a combination of providing new...

Pivot Point: Episode 2 with Gary Wagner from Recalibrate

Pivot Point: Episode 2 with Gary Wagner from Recalibrate

There’s no denying that the fitness and personal training industries have been among the hardest hit in the face of the Coronavirus outbreak. An industry and profession that thrives on the physical space, the social restrictions in place have caused business owners in...

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