There’s nothing worse than staring at the flickering blinker on a blank Word document when it comes to marketing your business.
Writing is one of the core skills you need to effectively market and advertise your business, whilst clearly communicating your business or brands core values and strengths.
No matter how creative you are, no matter what content you use to market your business, eventually you’re going to have to put pen to paper (or fingers to the keyboard).
Content Hype is here to help with all your business copywriting requirements.
From idea generation to execution, Content Hype will help ensure writer’s block is a thing of the past for your business.
copywriting: the most important business skill?
Maybe we’re biased, but we truly believe that copywriting is one of the most important skills a business should have access to.
Whether to produce marketing collateral, internal communication or even writing the perfect job description to attract the best possible talent, copywriting is a core component of any business.
Investing in quality copywriting for your business can make a massive difference to you and your brand’s ability to clearly communicate with your intended audience.
Good copywriting can help your business:
- Better communicate with your audience
- Help you sell more
- Educate your audience about your product/services
- Speak directly to your potential customers and their wants, needs and pains
- Develop a framework of language around your business and brand
Copywriting is also an extremely versatile skill for content marketing.
Whilst it has obvious applications for creating content such as webpages, blogs and news articles, it can also be used and adapted for a wide variety of other types of content.
A high-quality copywriter can assist with creating content such as:
- Company announcements and press releases
- Case studies
- Social media
- Email marketing
- Video scripts
And much more!
Work with a business-winning copywriter
At Content Hype we pride ourselves on helping our clients product business-winning copywriting.
We are able to do this so well because we understand that whilst being able to produce high-quality and engaging copy is important, it’s only half the battle.
Before any serious writing can occur, we understand that we need to do a lot of listening first.
That’s because the true challenge of producing engaging copywriting that truly hits the mark for your intended audience means capturing your brand, business and people’s unique tone of voice and passion for what you do.
The truth is that no one should be able to do a better job of explaining what you do, who you do it for, how you do it and why you do it the way you do it than you and the people you work with.
At Content Hype, we believe our true value is in digging beneath the surface of the what you do to truly understand your business and brand’s core values and communicating them in a way that will resonate with the people who need you most.
More than just writing content for our clients, we actively engage with them to generate ideas on what to write about, where to publish it and how to distribute it.
Our copywriting services are available as a stand-alone service or available as part of a wider content marketing package.
Copywriting is about so much more than hammering away at a keyboard and at Content Hype, we pride ourselves on going above and beyond to deliver copy that is authentic and engaging.
Check out more about just some of the applications for our copywriting services below or scroll down to the bottom of this page to book in your free copywriting consultation.
Content Hype copywriting and blogging services
Copywriting is an incredibly versatile skill to have within your business.
At Content Hype we have a great range of experience writing for businesses in various different industries and for many different applications.
From the more obvious web pages and case studies to LinkedIn profiles, product descriptions and more, if you need pen put to paper, you can rely on Content Hype to get it done.
We’ve summarised just some of the end applications our copywriting service can be used for below.
Copywriting for Web Pages
Your website is your digital storefront.
No matter how flashy it looks, no matter what graphics and imagery you put on it, copywriting is the single most important element of any successful web page.
Copywriting is crucial for Search Engine Optimisation (SEO), which will ensure that people actually find your website when looking for services or products that you offer.
However, more importantly the words you use on your website offer the substance that is ultimately going to convince someone whether or not to make a purchase.
Some research suggests that the average user will spend 45 seconds on a niche website.
So, what does that mean for you?
It means – yes – website design is important.
But it also means there needs to be something of substance on your webpage to keep your visitor on your website.
That means they need to be engaged by what they see and read on your website.
Whether for your home page where attention-grabbing headlines are short, snappy copy is required, or service pages (a bit like this one) where there is scope for a deep dive into the how and why of what you do, Content Hype can provide copywriting that fits the brief and keeps your visitor wanting more.
Content Hype’s webpage copywriting service can be used for:
- Website home pages
- Website service pages
- About Us pages
- Case Study pages
- Careers pages
Blog Copywriting Services
Blogs and articles are a fantastic way to boost your website’s SEO whilst keeping your existing audience engaged and up to date with new and relevant content.
Blogs can serve a range of purposes on your website, but perhaps the most common are:
- Improve website SEO
- Keep existing audience engaged
- Educate potential customers
- Provide industry updates
- Demonstrate thought leadership
- Demonstrate expertise
- Demonstrate product or service use
- Highlight company wins
- Share company announcements
Once you publish blogs on your website they can also help you tick off a number of other boxes for your marketing as well, such as:
- Providing content for your social feeds
- Providing the basis for videos
- Providing the basis for infographics
- Providing your customer-facing staff with resources to help answer customer questions
Keeping your website fresh with new and engaging content is a great way to keep people coming back to your website for more and continue to nurture your potential customers through your sales funnel to the point when they are ready to buy.
It’s also a great way for you and your brand/business to demonstrate your expertise in your field and inspire confidence from those looking to purchase your product and/or services.
Coming up with ideas for a blog can be difficult and finding the time time to sit down and write them is equally as tough.
Thankfully, Content Hype can help you solve both those problems, ensuring your website is alive with fresh and compelling content sure to keep your readers coming back for more.
Copywriting for Company Announcement and Press Releases
If your business or brand has a website, you have your very own publishing house and media outlet.
What does this mean for you?
It means you can control the narrative surrounding your business.
It means you can share great stories about any success your company, your people or your clients enjoy.
It means you can tell the stories about your business that you want to tell.
Have any of the below happened to you, your business or your staff?
- Opened a new location
- Been nominated for an award
- Won an award
- Raised money for charity
- Helped a client with a major success
- Sponsored a local organisation
- Accomplished something of note within your area or industry
If you answered yes to any of the above, you should be telling the world about it.
And that’s exactly what you can do via your own website!
None of this is to say that mainstream or industry media outlts should not be contacted when you have a great story to tell.
But it does mean that you don’t solely have to rely on these outlets to tell your stories anymore.
Content Hype can help you showcase your big wins and can help your prepare professional press releases for distribution to media outlets.
Copywriting for Case Studies
Case studies are a criminally underrated and underutilised marketing play for small to medium sized businesses.
If you’ve been in business for over a year, chances are you’re doing something right and you have a long list of satisfied customers just ready to sing your praises.
Case studies are a fantastic way to:
- Demonstrate real-life proof that your products and services work
- Highlight company wins
- Showcase customer delight with your service and products
A powerful case study will focus on the people you have helped. In telling their story, you are also telling the story of how your business and products or services helped them solve their problems and achieve their goals.
The beauty of this is that it is going to resonate the most with the people who are also looking to solve similar problems or achieve similar goals.
Have you, your business or your staff recently received:
- A five-star review online (via Google or similar)?
- An email or phone call from a customer thanking you for your service?
- A gift from a client for a job well done?
- A referral from a past client for new work?
If you answered yes to any of the above, then you have some prime candidates for a case study.
Get in touch with us today to learn how to capitalise on this opportunity and showcase your work.
Social Media Copywriting
If you’ve had a crack at social media marketing, you’ve probably worked out that finding the right combination of words to partner your image, video or infographic can be hard.
Do you go for a long-form post? Or do you keep it short and sweet?
The reality is that there is no hard and fast answer.
In some scenarios a long, detailed post is going to be the best way to capture your audience’s attention, rather than directing them to a page on your website.
Other times, the opposite will be true and you’ll want to give a little teaser before getting your intended audience on your website for the full piece.
Content Hype can help you find the right words for every post, whether you’re posting on Facebook, Instagram, LinkedIn, Twitter or even TikTok.
From newsletters to automated sequences, email marketing is nothing without exceptional copywriting.
From finding the right subject line to help keep those open rates nice and healthy, to ensuring the content they read once they open your email is packed with value, Content Hype can help breathe new life into your email marketing campaigns.
We have experience organising and writing content for monthly newsletters, as well as preparing content for automated email sequences, which help ensure your message is received when it needs to be received.
Copywriting for Brochures and other sales and marketing collateral
Copywriting isn’t just for online marketing channels.
It’s equally important for brochures and other printed collateral.
For some businesses, the importance of being able to leave something in the hands of their prospects and referrers remains crucial.
Content Hype can help you ensure this collateral remains engaging and effectively communicates your business’ key offerings and advantages to those reading it.
Other Copywriting Services
Not seeing what you need above?
Don’t fear, we can still help.
Content Hype is on hand to help with all of the below copywriting applications:
- White papers
- Direct sales/Direct response copy
All-in-one Content Marketing and Copywriting Solutions
Imagine having someone within your business whose sole focus is creating fantastic and exciting content around your business, its industry and the fantastic work you produce for your clients and customers.
Content Hype can be your news and content hound. Not only will we help you create and execute a content marketing strategy, we are constantly on the look out for new and exciting content creation opportunities that will further your content marketing efforts.
We specialise in unlocking the expertise that exists within your business to help you put your best foot forward when it comes to your content marketing efforts.
Content Hype can look after your written, visual and audio content needs, whether starting from scratch or working with a pre-existing bank of content.
We also help you optimise your content to ensure you extract maximum value from all your business content.
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