by Matthew Galea | Oct 18, 2023 | Uncategorized
The digital landscape today offers a plethora of content formats that businesses can use to reach their audiences. However, with the abundance of choices, it can be challenging to determine which one is the most effective. One question that arises is whether blogging...
by Matthew Galea | Sep 12, 2023 | Uncategorized
Storytelling has been a successful tool in content marketing throughout history and has always been a key factor in human connection. It has transcended cultures and has been used from ancient tales shared around campfires to modern narratives that captivate us on our...
by Matthew Galea | Aug 30, 2023 | Uncategorized
What does science have to do with marketing? Well, actually, quite a lot if you think about it! Say hello to neuroscience, the science of understanding decision-making in the human brain. It’s not just about flashy campaigns or catchy slogans anymore; it’s...
by Matthew Galea | Aug 28, 2023 | Uncategorized
In today’s dynamic digital landscape, Instagram Reels have emerged as a pivotal tool for businesses to engage with their audience. Their rapid rise in popularity isn’t just a trend; it’s a testament to their effectiveness in capturing attention and...
by Matthew Galea | Jul 10, 2023 | Uncategorized
Over the weekend, I embarked on an exciting journey, immersing myself in the Threads experience, the newest social media platform from Meta. As a content marketer in Melbourne, I was intrigued to see what this new platform had to offer, and overall…the verdict is...
by Matthew Galea | Jul 10, 2023 | Uncategorized
Let’s talk about the latest buzz in the social media world – Threads. This new kid on the block is brought to us by none other than Meta, the parent company of our beloved Instagram. Threads has burst onto the scene, promising to shake things up a bit. But...
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