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Short-Form Video Marketing in Australia: Stats, Trends, and a 1-Hour Production Hack

Short-Form Video Marketing in Australia: Stats, Trends, and a 1-Hour Production Hack

by Matthew Galea | Jun 8, 2025 | Uncategorized

Short-form video marketing isn’t just a passing trend; it’s rapidly becoming essential for Australian businesses looking to connect with customers and clients effectively. You’re not alone if you’ve struggled with video in the past – whether...
LinkedIn Video Marketing for Professional Services: 5 Steps to Authority (Without Weekly Podcasts or Articles)

LinkedIn Video Marketing for Professional Services: 5 Steps to Authority (Without Weekly Podcasts or Articles)

by Matthew Galea | Jun 8, 2025 | Uncategorized

LinkedIn video marketing is key for professionals. Consultants, lawyers, accountants, listen up: video builds your authority. But let’s face it, nobody has time for a weekly podcast grind. Good news? You don’t need to. You can shine on LinkedIn without...
What’s an Internal Communications Specialist? Key Responsibilities & Impact

What’s an Internal Communications Specialist? Key Responsibilities & Impact

by Matthew Galea | Mar 16, 2025 | Uncategorized

Imagine a major company announces a new direction but by the time the news reaches frontline staff the message has become so garbled it sounds like Chinese whispers. Meanwhile the new communication platform that was meant to revolutionise workplace connectivity sits...
How to Make Sponsorship Work for Your Content Marketing Plan in 2025

How to Make Sponsorship Work for Your Content Marketing Plan in 2025

by Matthew Galea | Feb 18, 2025 | Uncategorized

When I first wrote about sponsorship in content marketing back in 2019, it felt pretty straightforward. Clubs offered sponsorship packages with logos on jerseys, signage around grounds, and maybe a mention in the occasional newsletter. But over the years, I’ve seen...
How to Improve Internal Communication: 7 Strategies That Drive Results

How to Improve Internal Communication: 7 Strategies That Drive Results

by Matthew Galea | Jan 16, 2025 | Uncategorized

In today’s fast paced business environment, good internal communication isn’t nice to have – it’s essential for success. When information flows through your organisation, teams align, productivity soars and your workplace culture thrives. But when communication breaks...
Authenticity in Marketing: The Key to Content Marketing Success in 2025

Authenticity in Marketing: The Key to Content Marketing Success in 2025

by Matthew Galea | Jan 5, 2025 | Uncategorized

I’ve always believed that authenticity in marketing is the heartbeat of impactful marketing.  As we move into 2025, genuine storytelling has become more important than ever.  Audiences are craving real connections with brands, not just polished sales pitches.  So,...
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