You know your business inside out. You answer client questions every day without thinking twice. But the moment someone says "film yourself for content," the whole thing feels forced.
Credibility Clips fixes that.
One hour in our Essendon studio. An interview you could have had with a client over coffee. We turn it into six or ten short-form videos that sound like you, land naturally on LinkedIn and Instagram, and give you a quarter of social content without ever opening your camera roll.
Who this is for
Conveyancers, accountants, lawyers, consultants, coaches. Anyone whose expertise is the product, and whose credibility online is what turns a referral into a booked call.
If you've said any of the following this year, this is for you:
- "I know I should be on camera more."
- "I tried filming myself and hated the result."
- "I don't know what to talk about for content."
- "My LinkedIn is just articles and it's not working anymore."
How it works
30-minute pre-production call
We learn your voice, your ideal client, and the questions your prospects ask. You tell us what you want to be known for. Before your session we send you a one-page topic prompt sheet, so you never sit in front of the camera wondering what to say.
One hour in the studio
You sit down in our fully-equipped Essendon studio. Professional lighting, multi-camera setup, broadcast-quality audio. We ask you ten to fifteen questions shaped by your pre-pro call and coach you through each one.
You're not performing. You're having a conversation.
No teleprompter, no memorised lines. The only rule is: talk like you'd talk to a client.
We edit, you post
Your first clip arrives within 72 hours so you can start posting straight away. The rest follow as each edit is finished, with every clip in your inbox within 10 business days. Every clip includes one revision round, in case you want a line trimmed or a caption tweaked.
Pricing
No retainers to sign for a one-off session, no lock-ins, no surprise invoices. Pay per session.
- 30-minute pre-production call
- Topic prompt sheet
- 1-hour multi-camera studio session
- 6 edited vertical videos (up to 90 sec)
- Branded captions and intro graphic
- One revision round on every clip
- First clip in 72 hours, full pack in 10 business days
- 30-minute pre-production call
- Topic prompt sheet
- 1-hour multi-camera studio session
- 10 edited vertical videos (up to 90 sec)
- Branded captions and intro graphic
- One revision round on every clip
- First clip in 72 hours, full pack in 10 business days
Add-ons
Optional, no pressure. Add any of these to a package at booking or after your session.
- Extra video$195
- Custom logo sting (designed once, applied to every clip in the pack)$295
- Rush 48-hour delivery on the full pack+30%
- Extra half-hour in studio (outfit change or second speaker)$250
Monthly retainer
For firms who want to own their category on social, a rolling monthly retainer is the cleanest way to stay consistent without rebooking every quarter.
Credibility Clips Monthly
$400 less than buying ten videos each month as one-offs
- 10 videos per month
- One studio session per month, locked into our calendar in advance
- Custom logo sting included, applied across every clip
- Priority booking (first pick of studio calendar)
- Rolling clip bank: up to 4 unused clips carry over if a month runs light
- One revision round on every clip
- 3-month minimum
Our delivery commitment
We've seen enough agencies over-promise on timelines, so we keep ours in writing.
What you get, and when
- Your first clip arrives within 72 hours of your studio session. You can post immediately and start reading what lands.
- First drafts of the remaining clips are delivered as each edit is finished. Not batched. Not dropped on the last day. You get a rolling stream, so you can schedule posts while we keep editing.
- Every clip in the pack is in your inbox within 10 business days of your studio session.
- One revision round on every clip — trim a line, tweak a caption, change the intro graphic. Included.
If we miss any of the timelines above, your next session is 20% off.
Results from clients running Credibility Clips
Three different platforms, three different angles, every number verifiable.
Clarke Point — offshore staffing specialists
Video posts on Clarke Point's LinkedIn pull 2.4x the engagement of their non-video content. Their best-performing non-video post sits below the average reaction count on their Credibility Clips video posts.
Business North West — north-west Melbourne business community
17 short-form videos pulled 31,289 views and 1,041 likes on Instagram in a single month. Top performer hit 7,544 views. Even on a feed where carousels and photos already engage well, video leads.
Imran Mustafa, Maestro Business Development — business coach
His most recent Credibility Clip pulled 72 reactions in three weeks on LinkedIn, closing in on his all-time best video that took two years to hit 94. Two of his top five videos of all time are now Credibility Clips, both posted in the last month.
Why interview-based video works
If you're a conveyancer, accountant, lawyer or consultant, you face a specific challenge: you need to communicate expertise without sounding like a sales pitch.
Scripted videos usually backfire. They feel stiff. Rehearsed. Corporate.
Interview-based video captures how you actually think and speak. When a facilitator asks you about property settlement timelines or tax planning strategies, you don't need a script. You've answered these questions hundreds of times. That confidence comes through on camera.
The result is content that sounds like you, demonstrates expertise without being preachy, and builds trust before prospects ever pick up the phone.
Why Content Hype
Journalism DNA
Our team includes ex-journalists and practising podcast hosts. We know how to ask questions that draw out your best answers.
Authentic over overproduced
We're not trying to make you look like a TV presenter. We're capturing you, the version clients trust.
Melbourne-based
Shoot locally in our Essendon studio. No offshore editing, no timezone headaches.
Straight-up pricing
Everything agreed before you step inside. No hidden fees, no upselling on the day.
Platform insights: where should you post?
LinkedIn is a sleeping giant.
The algorithm rewards engaging video generously. A few meaningful interactions can snowball into thousands of views. One of our clients recently hit a 77% engagement rate on LinkedIn. That's not a typo.
Instagram Reels
Continues to deliver strong results, particularly for businesses with established followings. Smaller professional services firms see solid engagement with valuable, niche content.
YouTube Shorts
Offers discoverability for evergreen educational content, though engagement rates have been declining.
TikTok
Works well for businesses targeting younger demographics or wanting to showcase personality alongside expertise.
Your Credibility Clips are delivered in vertical format optimised for all platforms. Post everywhere and track what works.
Frequently asked
Do I need to prepare anything?
Just show up. We handle topic selection, question crafting and session facilitation. You'll get a one-page topic prompt sheet after the pre-pro call so you know what's coming, but there's nothing to memorise.
What if I'm not comfortable on camera?
Most clients feel this way before their first session. The interview format helps enormously. You're answering questions about your expertise, not performing. Our facilitators are experienced at putting people at ease.
Can I review the clips before they're final?
Yes. We send a first draft of each clip as it's finished. Every clip includes one revision round, so if you want a line trimmed or a caption reworded, we'll take care of it.
Will I get all ten videos on the last day?
No. We drip-feed them as each edit is done. Your first clip lands within 72 hours, and the rest arrive over the following week and a half so you can schedule posts as they come in.
How often should I shoot?
Monthly sessions work well for most professional services businesses, giving you 10 videos to distribute across channels. Some clients prefer quarterly shoots with larger batches.
Can you come to my office instead?
For retainer clients, we offer on-site shoots and client visit filming. Contact us to discuss.
