You know you need to be creating content. You've probably even tried - a few LinkedIn posts here, some videos there. But without a clear strategy, it's hard to stay consistent, and harder still to make sure everything you create is actually building towards something.
That's where most people get stuck. Not because they can't create content, but because they don't have clarity on what to say, who they're saying it to, and why it matters.
We fix that.
Content Hype creates Personal Branding Bibles - comprehensive strategy documents that give you everything you need to show up consistently, build authority in your space, and create content that actually resonates with the people you want to reach.
What You Get
Your Personal Branding Bible is a working document - not a slide deck that sits in a folder. It's designed to be used every time you create content, whether you're writing it yourself or handing it to AI.
Brand Story
Your background, your journey, what makes you different. Written in a way that connects with your audience and can be adapted across platforms.
Target Audience Profiles
Who you're actually talking to - their pain points, what they need, and what will make them pay attention to you over everyone else.
Positioning & Key Messages
Your positioning statement and 3-5 key messages that underpin everything you create. Clear, memorable, and ownable.
Content Pillars
The 4-6 themes you'll consistently return to. Each pillar ties back to your expertise and your audience's needs.
Platform Strategy
Where to focus, how often to post, and what type of content works best on each platform. No more guessing.
Creative Guidelines
Tone of voice, do's and don'ts, example hooks. Everything you need to keep your content consistent and on-brand.
Shoot Plan / Topic Bank
A ready-to-use list of video topics or post ideas mapped to your pillars. Walk into your first shoot knowing exactly what to talk about.
AI-Ready Guidelines
A condensed version of your strategy formatted for ChatGPT, Claude, or any AI tool. Generate on-brand content drafts in minutes.
Built for the AI Era
Most content strategies were written before AI tools existed. Ours are designed for how people actually create content now.
Your Personal Branding Bible includes AI-ready guidelines - a structured document you can paste into ChatGPT, Claude, or any AI writing tool. It gives the AI everything it needs to generate content drafts that sound like you, stay on message, and follow your brand guidelines.
The result: You can create first drafts of posts, captions, scripts, and articles in minutes - then spend your time refining instead of starting from scratch.
How It Works
Discovery Session
We start with a 60-90 minute conversation about your business, your expertise, your audience, and your goals. This is where we dig into what makes you different.
Strategy Development
We build out your complete Personal Branding Bible - brand story, audience profiles, positioning, pillars, platform strategy, guidelines, and topic bank.
Presentation & Refinement
We walk you through the strategy, answer your questions, and refine based on your feedback until it feels right.
Handover
You receive your complete Personal Branding Bible as a PDF, plus the AI-ready guidelines document. Ready to use immediately.
Pricing
- 60-90 minute discovery session
- Complete strategy document (15-20 pages)
- Brand story & positioning
- Audience profiles
- Content pillars & platform strategy
- Creative guidelines & topic bank
- AI-ready guidelines document
- Presentation & refinement session
- Review session (what's working, what's not)
- Updated topic bank for the quarter
- Refined messaging based on results
- New content angles & hooks
- Updated AI guidelines
- Available to existing strategy clients
Who This Is For
Founders and business owners building a personal brand alongside their company. You want to be known in your industry but don't have time to figure out content from scratch.
Professional services practitioners - accountants, lawyers, brokers, consultants - who need to build visibility and trust with referral partners and potential clients.
Subject matter experts who have deep knowledge but struggle to package it into content that resonates. You know your stuff; you just need help getting it out of your head and onto LinkedIn.
Anyone using AI tools to create content but frustrated that the output sounds generic. A proper strategy document transforms what AI can do for you.
Want Us to Execute the Strategy Too?
If you'd rather hand off the content creation entirely, our content marketing retainers include strategy, monthly video shoots, social media management, and copywriting - everything handled by one team. Strategy is baked into every retainer.
Learn About Content Marketing Retainers →Why Content Hype
Journalism background. We know how to find the story, ask the right questions, and turn expertise into content that actually means something. Your Personal Branding Bible won't be generic - it'll sound like you.
Built for execution. We've created hundreds of these strategies and know what actually gets used versus what gets ignored. Every element is designed to be practical, not theoretical.
AI-native approach. We've been integrating AI into content workflows since the tools launched. Your strategy will be optimised for both human creation and AI-assisted content generation.