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Marketing insights, trends and some of our very own stories and case studies.
AI Search: Is it Time to Rewrite the Rules for SEO in 2025?
The world of SEO is constantly changing, and significant changes are happening as AI search tools establish their presence. Traditional methods for winning at Google are not cutting the mustard now, with new technology rapidly evolving. For businesses of all sizes,...
From Family Dining to Sustainability: Sam Agostino of Mamma Lina’s and Moonee Valley
Mamma Lina’s isn’t just a cafe; it’s a hub of the Moonee Valley community, where Italian heritage meets connection and innovation. In this episode we chat to Sam Agostino, the man behind Mamma Lina’s, about how he turned a family dining experience into a local icon...
How to Get Your Next Big Content Idea in 2025
I wrote about getting content ideas back in 2019, and it was a lot simpler then. The post asked three questions to spark inspiration. It was practical and felt comprehensive at the time. But here we are in 2025, and the marketing landscape has changed a lot. New...
From Copywriting to Strategic Content Marketing: The Evolution of Content Hype in a Changing World
When I sat down to write my first blog for Content Hype in 2019, I had no idea how much the business—and the content marketing landscape—would change in just a few years. That blog, “The Pursuit of Happiness: Some Content Hype Context”, was me excited and optimistic....
The Fake Podcast: Simple Content Creation for the Modern Age
If you’ve ever thought about starting a podcast but found the idea overwhelming—endless planning, costly setups, and time-consuming editing—then you’re not alone. Podcasting has long been a powerful tool for content creators to engage audiences and establish...
Branding and Marketing Lessons from Jaguar: Why the Product is King
Jaguar’s rebrand has been making headlines and not all of them good. As a lifelong Jaguar fan I’ve been watching this with a mix of interest and horror. What could have been a bold move forward has felt like a step back – a perfect case study for anyone in branding,...
Moonee Valley Voices | Gratofy Founder Stefanie Carniato on Gifting: Revolutionising the Way We Give
In the latest episode of Moonee Valley Voices we sat down with Stefanie Carniato, founder of Gratofy, a gifting platform that’s changing the way we think about presents. With Christmas just around the corner this couldn’t have come at a better time. Stef’s story is...
Advocating for a Sustainable Moonee Valley – Stacey Harley and Liveable Moonee Valley’s Community Vision
In the latest episode of Moonee Valley Voices, I had the pleasure of speaking with Stacey Harley, a key member of the grassroots community group, Liveable Moonee Valley. Stacey joined me to share the group’s journey, which began as a simple conversation among...
How Podcasting Can Help Your Business Grow
Hey, I’m Matt Galea, founder of Content Hype. I recently had the chance to sit down with Lisa Thomas on her podcast, Networking Success: Northside Notables, and chat about something I’m really passionate about—how podcasting and video content can make a huge...
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