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Having a strong and consistent brand voice is key to any business building trust, recognition and connection with its audience. Your brand voice is more than just your words; it’s your company’s personality and values. It’s how you tell your story and plays a huge...

In this digital age, social media is necessary for sporting clubs to engage with their community, increase attendance and attract sponsorships. For clubs like Green Gully Soccer Club and Essendon Royals Soccer Club, a social media strategy has been key to increasing...

Content marketing is moving fast, and 2024 will bring some new trends that will change the way we connect with our audiences. As marketers try to cut through the noise and deliver content that matters, we must be ahead of the game. Here’s what’s defining the content...

Podcasting is becoming a channel businesses use to reach their audience and grow their brand authority. Content Hype has a podcast studio in Moonee Valley that can help local businesses become super powerful through podcasting. Here’s why and how you should start one...

In the crowded marketplace of 2024, distinguishing your brand requires more than just listing features. It's about highlighting the benefits and outcomes your products or services deliver. This approach resonates more with customers and builds stronger connections and...

Idea management and generation are two of the most critical tools in any content marketing agency's toolkit. So they're equally important skills for any business - big or small - looking to make a splash on social media. As the need to consistently show up on multiple...

In the world of marketing, it is crucial to understand your audience in order to succeed. One of the most important tools used by marketers to achieve this understanding is the creation of an Ideal Customer Avatar (ICA). An ICA is a detailed profile of a fictional...