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Marketing insights, trends and some of our very own stories and case studies.
Who Needs Copywriting?
Who Needs Copywriting? Communication is a crucial aspect of everyday life. Regardless of whether we are talking about people as individuals the businesses and brands that they help to run, the ability to communicate with other people is critical to success. In a world...
Investing In Social Media Marketing: What You Need To Know
Today's fastest approach to developing your business is through social media marketing. It's the ideal method to reach new audiences, grow your brand, and attract new consumers, and it's rife with selling possibilities to increase money. So, what makes social media...
Copywriting for SEO in your online business
Search engine optimisation is the crucial part when you are starting to sell your product or service online. In fact, it is considered to be the most important step in getting your website listed on major search engines. Following are some great ways to utilise search...
DO NOT write a case study without doing these THREE things
The Case For Case Studies In Your Content Marketing “Congratulations! You just got a new five-star review!” You bloody beauty! A customer was so thrilled with your service they could not wait to hop on Google and leave you a glowing five-star review. Good on you! A...
Three Simple Steps to Kill Writer’s Block: Beating A Major Roadblock For Your Marketing Implementation
So, we know that articles should be a core component of our digital marketing strategy. You’ve brainstormed a couple of topics, you like the topics you have, you’ve even downed one (or three) coffees. Yet here we are, staring at a big blank page. The flicking cursor...
The Power of the Pen: Why Articles should be a key component of your content strategy
There’s no escaping it. If you want your digital marketing efforts to propel your business forward, you are going to need to invest some time into producing new content for your website and social media channels. And when it comes to digital marketing there are very...
The Power of Many: How your community can help solve your marketing content roadblocks
In a crisis, your communities are everything. Your communities help you stay connected with your fellow human beings. They help you navigate times of adversity. They help you find opportunities. And, when it comes to your marketing efforts, they can also be an...
Stop the Press! How to get your name in lights with fantastic press relations. Learn how with Ping Publicity
Ever wondered how you could get your name or business in lights with the media? Thanks to our friends at Ping Publicity, you don't have to wonder any more! Ping Publicity has developed a fantastic, five-week course, Expert In Your Field, teaching Australian business...
Good Reviews? Great! Epic content marketing pieces? Better!
We all love a five-star review. Whether it comes on Google, TripAdvisor, True Local or elsewhere, a good review can do wonders for your business. Reviews are important because people take them very seriously. Research shows that 91 percent of people regularly check...
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