BLOG
Marketing insights, trends and some of our very own stories and case studies.
Stop the Press! How to get your name in lights with fantastic press relations. Learn how with Ping Publicity
Ever wondered how you could get your name or business in lights with the media? Thanks to our friends at Ping Publicity, you don't have to wonder any more! Ping Publicity has developed a fantastic, five-week course, Expert In Your Field, teaching Australian business...
Good Reviews? Great! Epic content marketing pieces? Better!
We all love a five-star review. Whether it comes on Google, TripAdvisor, True Local or elsewhere, a good review can do wonders for your business. Reviews are important because people take them very seriously. Research shows that 91 percent of people regularly check...
How to Generate Leads Through Content Marketing
You don’t have to look too far on social media these days to find every digital marketing guru screaming at you to “create more content”. Gary Vaynerchuck reckons you should be creating 100 pieces of content per day. But let’s be real… Unless you have a team of...
Push It: Why Marketing & Communications Becomes More Important Than Ever During A Global Pandemic
If the crisis does not kill your business, then a failure to communicate through it will. 2020 has certainly been a substantial test for that hypothesis. Working with businesses and brands across a range of industries in 2020 has undoubtedly highlighted that...
CASE STUDY: Maximising Your Video Content
For a lot of people, video is king when it comes to content marketing. And for good reason. The numbers don’t lie and when it comes to engagement, Limelight’s State of Online Video report from 2019 reported that internet users spend six hours and 48 minutes watching...
Content Hype Presents: Building Your Content Bank
This week, Content Hype director Matthew Galea was invited to present at a BNI CBD meeting on the topic of "Building Your Content Bank". The presentation has been converted into a webpage you can view online, complete with source material! The presentation covered...
Pivot Point | Episode 5 | Tick Box Conveyancing
The coronavirus (COVID-19) outbreak has been a transformative economic event. For some businesses, it has been catastrophic. For others, it has just been another proving ground for excellence. Tick Box Conveyancing falls firmly into the latter category, maintaining an...
Pivot Point | Episode 4 | Morc Interiors
The property industry has been amongst the hardest hit by the COVID-19 outbreak and the restrictions that have followed. But that hasn’t stopped Morc Interiors director Keith Chen from finding new and innovative ways to stay top of mind with his audience and pivot his...
Pivot Point | Episode 3 | Zecco
Zhi Goh’s property cleaning business, Zecco, may have taken a hit as a result of the COVID-19 outbreak, but he’s finding new ways to pivot his business and create opportunities that will feed his business when normality returns. Through a combination of providing new...
Subscribe