I wrote about getting content ideas back in 2019, and it was a lot simpler then. The post asked three questions to spark inspiration. It was practical and felt comprehensive at the time. But here we are in 2025, and the marketing landscape has changed a lot. New tools, trends and challenges mean it’s time to revisit and update those ideas.
In this updated guide, I’ll share new insights, what I’ve learned running Content Hype and modern tools and strategies to help you create content that really connects. Whether you’re a small business owner, a marketer or just someone looking to level up your content, this is for you.
Looking Back to Get Inspired
One of the best ways to get content ideas is to reflect on achievements. I’ve seen this time and time again with our clients. Success stories make you feel good, and they fuel weeks of content.
Take the Eltham Redbacks, a football club we work with. Their senior men’s team got promoted in 2024. That milestone didn’t just warrant one celebratory post. It gave us weeks of content about the players’ journey, the behind-the-scenes work, and the community support.
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We’ve also worked with clubs integrating junior girls into their NPL programs. These aren’t just wins for the club; they’re wins for the community. Sharing these stories showcases the client’s achievement and inspires their audience.
If you need content ideas, look back at your wins over the past year. What were your big wins? Did you help a client overcome a significant hurdle or deliver results faster than expected? These stories don’t just promote your business. They connect with your audience on a human level.
Using Testimonials and Reviews
Testimonials are content gold. A great review isn’t just a pat on the back; it’s a window into why your customers value your work. When I read a testimonial, I always ask, “What made this customer so happy they felt compelled to share their experience?”
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Ofte,n the answer is in the transformation they experienced. You could have helped them achieve something they thought was impossible or made their life easier in a way that mattered. For example, we had a client in conveyancing who shared how we helped them transition to electronic operations during the pandemic. That wasn’t just a win for them; it was a story about resilience and adaptability.
The secret to turning reviews into content is to make your customer the hero. Frame the story around their challenges, journey, and success. You’re the guide and support. This doesn’t just promote your work; it builds relatability and trust.
Using Modern Tools to Get Content Ideas
If 2019 was about gut feeling and brainstorming, 2025 would be about data and tools. So many resources are available now to help you get content ideas quickly and easily.
One tool I’ve been using is Perplexity. It’s an AI research tool summarising industry trends, competitor strategies and even customer insights. Instead of reading five or six articles, I can use Perplexity to pull together the key points in minutes. It’s a game-changer for content planning.
Other tools like AnswerThePublic, SEMrush and Google Trends are also great. They show you what people are searching for and help you create content that answers their questions. For example, using SEMrush, you can find keywords and trending topics in your niche. If you’re looking for something fre,e Google Trends is a good option to find seasonal spikes in interest.
The point is you don’t have to guess what your audience wants. These tools give you real data to make decisions and create content that’s relevant and timely.
Getting Insights from Your Audience
One of the most underutilised sources of content ideas is your audience. They’re telling you what they want all the time; you just have to listen.
Social media is a great place to start. Look at the comments on your posts or on content from competitors in your niche. What are people asking? What topics are getting the most engagement? That’s gold.
For example, when we work with client,s we often monitor comments and feedback to find recurring themes. If we see the same question pop up multiple time,s we know it’s worth creating content around it. Whether it’s a blog post, a video or an infographic, answering those common questions builds trust and positions you as an expert in your field.
Asking Your Audience Directly
Sometimes, the best way to know what your audience wants is to ask them. Surveys are a simple way to get answers.
You don’t need to make it complicated. A quick Instagram poll or a short email survey will get you answers. Ask questions like:
- “What’s your biggest challenge you’re facing to achieve [industry-relevant goal] right now?”
- “What would you like us to cover next?”
The answers will inform your content strategy and ensure you deliver value to your audience.
Keeping Up with Industry Trends
In marketing, keeping up is half the battle. Trends change fast, and the businesses that adapt quickest win.
To stay current, I follow industry blogs, attend webinars, and connect with other marketers. Tools like Flipboard and Feedly help me curate news and articles on content marketing. Platforms like TikTok and Threads are also worth monitoring.
Even if they’re not your main channels, seeing how they evolve will give you content ideas.
Working with Influencers and Thought Leaders
Working with others is another way to generate content ideas. Influencers and thought leaders bring new perspectives and often have ideas you haven’t considered.
For example, co-hosting a webinar or podcast with an expert in your field will provide content and expand your reach. Guest posts or interviews will add depth and variety to your content strategy.
Using Data to Make Decisions
Lastly, let’s not forget the power of data. Your data will tell you much about what’s working and what’s not.
Look at your website metrics—what blog posts get the most traffic? What’s keeping people on the page longer? Which posts are getting engagement on social media? That should inform your future content plans.
For example, if a topic consistently performs well, create more content around it. If video is getting more engagement than static posts, lean into that. Data doesn’t just show you what’s worked; it helps you know what will work next.
Content Ideas in 2025 and Beyond!
Content ideas in 2025 are both an art and a science. They involve combining timeless strategies—like celebrating client wins and listening to your audience—with modern tools and data-driven approaches.
Ultimately, it’s all about understanding your audience and telling stories that stick. Whether you’re looking back on the year, trying out new tools, or working with others, the possibilities are endless.
If you’re stuck or need help with a strategy, Content Hype is here to help. Let’s get your next big idea! Contact us today.
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