Matt's Musings
Nobody clicked, but the phone still rang
Generic search clicks are collapsing into AI Overviews while branded leads convert better than ever. What actually works now, what we pass…
Matt’s Musings
Straight talk on content, video and marketing for professional services businesses and sports clubs.
Matt's Musings
From Copywriting to Strategic Content Marketing: The Evolution of Content Hype in a Changing World
When I sat down to write my first blog for Content Hype in 2019, I had no idea how much the business—and…
Matt's Musings
Branding and Marketing Lessons from Jaguar: Why the Product is King
Jaguar’s rebrand has been making headlines and not all of them good. As a lifelong Jaguar fan I’ve been watching this with…
Matt's Musings
Lessons from Our First Weekend on Threads: Takeaways from a Melbourne Content Marketer
Over the weekend, I embarked on an exciting journey, immersing myself in the Threads experience, the newest social media platform from Meta.…
Matt's Musings
A Copywriter’s Take: Six Honest Opinions About AI Copywriting
Copywriters and content marketers can relax. The robots aren’t taking our jobs…yet. At least, that’s our verdict after spending the last few…
Matt's Musings
The Pursuit of Happiness: Some Content Hype Context
So, what drives a bloke in his late 20s to leave the secuirty of full-time employment and for the uncertainty of self-employment…