Short-form video marketing isn’t just a passing trend; it’s rapidly becoming essential for Australian businesses looking to connect with customers and clients effectively. You’re not alone if you’ve struggled with video in the past – whether due to time, resources, or knowing where to start.
Luckily, mastering short-form video doesn’t have to be complicated. In this article, we’ll cover key Australian trends and crucial statistics for 205, and introduce a smart, hassle-free method for creating professional short-form video content in just one hour.
Why Short-Form Video Is Exploding Down Under
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts have completely reshaped the landscape for Australian marketers. A remarkable 63% of Australians now watch short-form videos weekly, underscoring the channel’s significance.
TikTok alone engages approximately one-third of Australia’s total population, with the average user spending over 42 hours per month scrolling through videos. Instagram isn’t far behind, reaching nearly 14 million Australians, with Reels standing out as its fastest-growing format. YouTube, meanwhile, maintains an extraordinary reach, engaging over 21 million Australians, making Shorts an essential consideration for brands aiming at comprehensive market coverage.
2025 Demographics Snapshot
Understanding your audience has never been more critical, especially in short-form video marketing. Here’s how usage breaks down across generations in Australia in 2025:
- Gen Z: Approximately 10 hours per week on social media.
- Millennials: Around 7.8 hours weekly.
- Gen X: About 6 hours weekly.
Notably, 38% of Australian adults use TikTok regularly, with women comprising 53% of the user base. Instagram, dominated by the 25-34 age group, also shows a significant female skew (24% of total users).
Platform Trends: TikTok, Reels, Shorts
Each central platform brings unique opportunities:
TikTok
- 8.5 million Australian users and climbing.
- 78% of brands report that it has expanded their reach.
- Based on TikTok recommendations, 38% of users purchase at least once a month.
Instagram Reels
- 74% of Australians have purchased after watching a Reel.
- 86% follow businesses actively, and 60% directly message brands after viewing their content.
YouTube Shorts
- Reaches over 85% of the Australian internet population.
- Shorts attracts over 2 billion active users globally, reflecting strong growth potential locally.
Whilst these three are major channels, B2B professionals should never discount the power of LinkedIn video marketing, either.
Short form video remains the stand out content channel in 2025
Short-Form Video Ad Spend & ROI
Australian businesses are investing significantly in short-form video advertising, reflecting growing confidence in the format. By 2024, spending had reached AU$ $2.18 billion, with projections forecasting growth to AU$ 3.25 billion by 2028 – an impressive 10% compound annual growth rate.
Moreover, short-form video delivers tangible results, with 87% of marketers reporting positive returns on investment, often surpassing other formats significantly.
SMB Adoption & Budget Shifts
Australian small and medium-sized businesses are fully embracing short-form video:
- 87% of SMEs acknowledge social video as highly valuable.
- Over 54% increased their video marketing budgets year-on-year.
- On average, SMEs allocate around 21-30% of their marketing budget to video content.
The 1-Hour Production Hack
We understand that the prospect of regular video content creation can seem overwhelming. Here’s a simplified process we call Credibility Clips we’ve successfully used to produce professional-grade short-form videos in just one hour:
Plan (15 minutes)
- Select six targeted micro-topics from common customer queries or trending industry questions.
Record (60 minutes)
- Conduct one efficient, professional filming session in our fully-equipped Melbourne studio.
Repurpose (Post-production in 5 days)
- We optimise the content for TikTok, Instagram Reels, and YouTube Shorts, delivering ready-to-post videos.
10 Other Short-Video Stats You Didn’t Know That Showcase the Power of This Channel:
- Real-World Purchases from TikTok
38% of Australian TikTok users buy products recommended on TikTok at least once a month. - Social Commerce Driven by Reels
74% of Australian Instagram users have bought a product or service after watching an Instagram Reel. - Social Media as a Primary News Source
34% of Australian Gen Z users turn to TikTok as a primary news source. - Reels Spur High Engagement with Brands
86% of Australians say they’ve followed a business after viewing its Reel, and 60% have messaged a company directly. - Virality through Short Videos
An astounding 95% of Australian Instagram users have shared a Reel with friends or family. - TikTok Influences Physical Store Visits
41% of Australian TikTok users have visited a restaurant or store featured on TikTok. - Business Adoption on TikTok
Over 350,000 Australian businesses are actively leveraging TikTok for marketing as of mid-2023. - Video’s Dominance in Digital Entertainment
By 2024, Australians averaged over 22 hours weekly watching online videos across all platforms. - Video as Key for Information Retention
58% of Australian SMB marketers find that video helps significantly with customer retention of information. - Short-Form Video as Highest-ROI Format
Australian marketers rank short-form video as the content type delivering the best ROI, with nearly 90% affirming positive returns from video marketing overall.
These additional statistics further validate the potency of short-form video as an essential tool for Australian businesses looking to engage, convert, and build loyalty among their audiences.
FAQs About Short-Form Video
What’s the ideal video length?
Aim for 15 to 30 seconds – short enough to maintain attention, yet long enough to deliver a meaningful message.
Should we add captions?
Yes, always. About 85% of videos are watched without sound.
Can I cross-post the duplicate content on different platforms?
Yes, with minor adjustments to formatting and captions to suit each platform’s style.
How much of the budget should SMEs allocate to video?
Around 20-30% of your overall marketing budget is a healthy range.
What metrics should I track?
View count, engagement rate, click-through rate (CTR), and direct customer enquiries.
Ready to Capitalise on the Trend?
Short-form video isn’t going anywhere – it’s only becoming more vital. Our one-hour short-form video package is ideal if you’re ready to leverage this powerful medium without the typical production headaches.
Book a 1-Hour Credibility Clips Shoot today, and create impactful, engaging content that truly connects with your audience.
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