There’s a common misconception surrounding sports – particularly grassroots sports – that the off-season is a quiet time of year.
However, anyone reading this that is part of a club committee knows this is never the case.
It’s crucial – in the madness of all the administrative off-season duties that pop up – that you also try and keep your members engaged.
Content Hype has partnered with Kou Media to develop a range of pre-season media packs that can get this done for your Club.
However, if you’re keen to give it a crack yourself, here are ten ideas you can implement.
Continue to share club news.
Just because the season is over doesn’t mean things stop happening at your Club. There are still new signings, coaching changes, or other big announcements that your members will want to know about. By sharing club news throughout the off-season, you’ll keep your members engaged and informed about what’s happening.
Create eye-catching graphics for new signings.
One way to get your fans excited for the upcoming season is to create graphic teasers for any new signings. These could be player silhouettes with the announcement date or short videos with snippets of highlights from their previous seasons. Whatever you do, make sure it’s visually appealing and will get your fans excited for the new season.
Send a monthly newsletter.
An excellent way to keep your members updated on club news and events is to send out a monthly newsletter. This could include highlights from the previous season, information on upcoming events, or articles related to your sport. Newsletters are a great way to keep your members engaged all year long.
Post the best highlights from the season.
Another way to maintain engagement during the off-season is to post highlights from the previous season on your Club’s social media accounts or website. This is a great way to remind fans of all the great moments from last season while getting them excited for the next season.
Share the fixture for the new season as soon as it is available.
One of the most exciting things for any sports fan is to know when their team will be playing. So, as soon as the fixture for the new season is available, share it with your members. This will give fans something to look forward to and get them excited for the upcoming season.
Create a strong membership campaign for next season
Finally, one of the best ways to keep your members engaged during the off-season is to create a strong membership campaign for the upcoming season. This could include offering discounts or freebies to new members or creating events and activities that will attract new people to your Club. Whatever you choose, make sure it’s something that will get people excited about joining your Club
Delve into the Club’s history
Another great way to engage your members during the off-season is to delve into the Club’s history. This could include posting old photos or videos, sharing stories of past players or teams, and even creating a timeline of major events over the years. Your members will appreciate this look back at where the Club came from and the people who have helped shape it. You might even get some old members coming back next season!
Thank your sponsors
One of the best ways to keep your members engaged during the off-season is to thank your sponsors. This could include posting messages or photos on social media, sending out thank-you notes, or even organizing events where sponsors can meet club members and staff. Not only will this demonstrate your appreciation for all they’ve done for your Club.
Run a competition
Has it been a while since the Club updated its logo? Does the Club need a new song? Why not hold a competition for your members to submit new designs, logos or songs? This will get people excited about the upcoming season and give them a chance to really get involved in the Club.
Survey your members
Finally, one of the best ways to keep your members engaged during the off-season is to survey them and gauge their interests or opinions. This will give you an idea of what they would like to see from the Club in the upcoming season, as well as how they think the Club is doing currently. Surveying your members will help ensure that your Club is meeting their expectations and will help make the upcoming season even better.
There are a number of ways that you can keep your sports club members engaged during the off-season. By continuing to share club news, creating eye-catching graphics for new signings, sending a monthly newsletter, and posting highlights from the previous season, you can maintain engagement all year long.
So get creative and start planning ways to keep your members engaged until next season!
Need help? Don’t have the time or capacity to implement the ideas in this article?
Content Hype and Kou Media have you covered. Contact us today to get pricing on our Pre-Season packages by using the form at the bottom of this page, or click the image below to see the packages and access pricing.
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