You’ve followed all the rules. You’ve keyword researched until you’re blue in the face. You’ve even hired an SEO expert to help you out. But for some reason, your content still isn’t ranking. If this sounds familiar, don’t worry – you’re not alone.
The fact of the matter is that SEO is a complex and ever-changing beast, and there could be any number of reasons why your content isn’t ranking as well as you’d like it to.
Here are three of the most common culprits.
Your Content Isn’t Ranking Because It’s Poor Quality
In today’s day and age, simply stuffing your content full of keywords is no longer enough to make it rank. Google’s algorithm has become much more sophisticated, and now favours quality over quantity. This means that if your content is thin, poorly written, or otherwise lacking in value, it’s not going to perform well in the search results.
Here are some simple tips to improve the quality of your content:
- Make sure your content is well-written and well-researched.
- Make sure your content is fresh and up-to-date.
- Make sure your content provides value for your readers.
- Make sure your content is written by people, for people
A quick point on that last tip…
There is no shortage of artificial intelligence copywriting platforms out there.
And yes, they do offer a quick fix and yes, they are capable of pushing out some half decent sentences.
But beware..
Google is already cracking down on AI-written content, and it’s only going to become more sophisticated at detecting it in the future. So unless you want your content to get slapped with a big, fat penalty, steer clear of the robots.
Now, that’s not to say you can’t have a good AI program on your tool belt. They can help when it comes to idea generation or perhaps getting some words down on the page when you’re feeling blocked.
However, it’s important to put your own spin on things, add your own writing and ensure that you fact-check EVERYTHING it spits out.
Your Content Isn’t Ranking Because You’re Not Promoting It
Just because you build it doesn’t mean they will come. In order for your content to have a chance at ranking, you need to promote it through social media, email marketing, guest blogging, and any other channels you have at your disposal.
The more places your content appears, the greater the chance it has of being seen – and shared – by potential customers.
There’s no point in content writing if your content is unread. It’s like planting a seed in the desert – you might as well not bother. You need to water your content seed by promoting it, or it will never grow into a healthy content tree.
By promoting your content, you’re increasing the chances that people will actually read it.
Once they read it, they might share it with their friends, or even link to it from their own website. The more people who see your content, the more likely it is that someone will find it valuable and worth reading.
So don’t just sit back and hope that people will discover your content on their own – get out there and promote it!
Your Content Isn’t Ranking Because Your Site Is Slow
Did you know that site speed is now a factor in Google’s ranking algorithm? That’s right – if your site takes too long to load, you could be missing out on valuable traffic.
There are a number of ways to speed up your site, so if this is a problem for you, there’s no excuse not to fix it pronto.
In the early days of the internet, loading times were not a major concern for most users. However, as webpages have become more complex and user expectations have increased, site speed has become increasingly important for SEO.
Studies have shown that users are less likely to remain on a site if it takes more than a few seconds to load, and that even slight delays can have a significant impact on conversion rates.
Google has also confirmed that site speed is a ranking factor, meaning that faster sites are more likely to appear higher in search results.
As a result, businesses that want to thrive online need to make sure that their site is as fast as possible.
There are a number of ways to improve site speed, including optimising images and using caching plugins. However, the most important thing is to focus on the user experience and ensure that your site is easy to navigate and provides the information that users are looking for.
Focus on Quality
There you have it – three of the most common reasons why your content might not be ranking as well as you’d like it to. The overall message is that when it comes to SEO, it’s important to focus on quality.
Quality content. Quality posting. Quality website.
By addressing these issues and making sure that all future content meets Google’s standards for quality and value, you can help ensure that your website gets the traffic it deserves.
At Content Hype we can definitely help you fix the first two issues. If site speed is slowing you down, then still reach out, we’ll happily connect you to our preferred technical SEO partners, MobiWeb!
Frequently Asked Questions
1. What is SEO?
SEO is short for “Search engine optimisation.” It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in Google and other global search engines.
2. What are some of the main ranking factors?
The most important ranking factors are: the quality of your content, how well you promote your site, and the speed of your site.
3. Can I do SEO myself?
Yes, you can definitely do SEO yourself! However, it is a lot of work and might be overwhelming if you’re just getting started. Luckily, there are plenty of resources (including this one) that can help guide you through the process.
4. What’s the difference between white hat and black hat SEO?
White hat SEO is when you follow all the rules and guidelines set by Google. Black hat SEO is when you try to game the system by using techniques that are not approved by Google. These techniques might get you short-term results, but they will eventually lead to your site being banned from Google.
5. What is a backlink?
A backlink is when another website links to yours. This is also sometimes called an “inbound link” or an “incoming link.” Backlinks are important because they help your site rank higher in search results.
6. How can I get more backlinks?
There are a few ways to get more backlinks: guest blogging, writing testimonials for other websites, and being active on social media.
7. What is on-page SEO?
On-page SEO is the process of optimising your website’s content and code to make it more visible to search engines.
8. What is off-page SEO?
Off-page SEO is the process of building backlinks and promoting your website on other websites and social media.
9. What is a keyword?
A keyword is a word or phrase that someone might use when they are searching for something on the internet. For example, if you were looking for a new pair of shoes, you might type “shoes” into Google. The word “shoes” would be considered a keyword.
10. How do I choose the right keywords?
The best way to choose keywords is to think like your target customer. What words or phrases would they use when they are searching for a product or service like yours? You can also use tools like Google AdWords Keyword Planner.
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