7 Ways to Win New Business with Your Blog
How to win new business with your blog is a question many business owners ask themselves. In this article, you’re going to learn how to do just that.
In the business world, the most valuable currency is information. You can have all of the money in the world, but if you don’t know what’s going on in your industry, you won’t be able to make good decisions and take advantage of opportunities.
This is why it is so vital for businesses to invest time and resources into their blog – a company website that features a regularly updated stream of content on a specific subject or topic. To read more about why blogging is good for your business, read our article Blogging for Business – Five Reasons Why Your Business Needs a Blog.
A blog helps build credibility and expertise in your field by providing up-to-date news about changes within your industry as well as insights from experts who work there.
Blogging also gives potential customers more reasons to do business with you because they will learn about products or services that might be of use to them.
Of course, blogging will rely heavily on your copywriting ability or the ability of the copywriters in your team.
Whether you will be writing content in house, asking your staff to write content or hiring a specialist copywriter to handle this content production for you, let’s get into the seven ways you can win new business with your blog.
Tip #1: Offer industry insights through blog posts
One way companies can win new business is by offering valuable insights on current topics in the industry. These blog posts give readers tips and advice they can apply right away, making them more likely to buy products and services that will help them achieve these goals.
For example, if you are a web designer, you can write blog posts about practical design hacks that help users build better sites or improve website navigation.
Industry insights also allow your clients to see how you think so they can use this information in the future when making decisions about who to trust with the services or products they require.
Tip #2: Write blog posts that are relevant to your niche industry
The more relevant the blog posts you produce are to your industry, the easier it will be for people to find them when they search for related terms.
To get the most out of this tactic, start with keyword research and use at least two of these keywords in every post so you can attract clients who need your services.
For example, if you are an accountant looking to win new business with your blog, write blog posts about tax for business owners. These posts will provide informative and helpful information to business owners and highlight the importance of your services. You can talk about how tax is an important consideration when running a business and warn of the pitfalls of not taking tax seriously.
It’s common for many business owners to complain that they aren’t sure what topics to blog about or that there is little interest in their niche.
Luckily for you, we’ve already written a blog on this topic.
You should also post about the industry’s essential changes or how a new regulation may affect your clients.
Tip #3: Use blog posts to introduce new products and services
Another tactic that can help you win new business with your blog is blog posts to introduce new products and services. These pieces of content allow you to showcase your company’s expertise in their field.
Instead of offering promotions through banner ads, you can use blog posts to draw users’ attention to your products or services by explaining how they are relevant to reaching their goals.
If you are looking for more customers, write blog posts centred around topics your potential customers might search for online. Collect information about these searches and then provide content that meets these needs.
You can also write posts based on your audience’s questions or address concerns they may have about using your products or services.
As for advertisements, you can publish blog posts about new items, so people know what’s available to them, but avoid overdoing it because readers are looking for information, not advertisements.
Tip #4: Promote your blog content on social media and other channels
One of the most critical factors in determining whether or not your blog posts successfully get your name out there.
If you want to win new business with a blog, once you publish a post, make sure it reaches people who aren’t already following you on social media. To do this, share each piece of content on your social media accounts.
You can also consider promoting your content through advertising or publishing guest blog posts on other websites to attract new readers.
Tip #5: Collaborate with other bloggers and businesses in your industry
Another way to win new business with a blog and expand your reach is by collaborating with other bloggers and companies likely to attract the same audience as you.
You can reach out to other businesses in your industry, such as creative agencies or web design companies, and see if they’re interested in guest posting on your blog.
If you’re looking for guest bloggers, you could also consider reaching out to other local businesses that already have a blog and ask them to share your content with their readers.
In addition, you can start a partnership where each of you shares each other’s posts on Facebook or Twitter, or even write a post about one another or how the two of you work together.
These types of collaborations will help you reach a new audience and build relationships with potential clients who may need your services.
Tip #6: Try doing video blogs or webinars
Another way to use a blog to win new business is by hosting videos on your site through tutorials, interviews, or demonstrations.
Video blogs and webinars are a great way to reach your audience.
For example, you could conduct a webinar where you teach the audience about blogging or share tips on using their blog to grow their business. This provides them with valuable information that will make them more likely to hire you for your services.
If video isn’t your strong suit, you can also try blog posts that include transcripts and audio versions.
As for blogs with tutorials, consider hosting a webinar where you walk the audience through how to use your product or service. You can offer them similar content in written form as well.
Tip #7: Give away free resources such as e-books, templates, or checklists
If you’re having trouble brainstorming blog content ideas, one way to win new business with a blog is by offering free resources that your audience can use.
For example, how-to guides, e-books, checklists and templates are all meant to educate your readers about a topic. They also serve as valuable resources for the people who require your services.
Give away one free resource each month. If you want to give out more, consider doing blog giveaways or publishing a compilation of all the tools that you’ve created over time.
You can also use various types of content marketing such as infographics, slideshares, and videos to attract new readers.
Once your blog is up and running, you can apply the tips above to help increase your reach and win new business with a blog.
You don’t need to be an expert on every subject. Just stick to what you know best and write about that. Don’t be afraid to experiment with various types of content such as guides, tutorials, or interviews.
Want to get serious about blogging, but not sure where to start?
Contact Content Hype today! Our team of copywriters are here to help.
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