Why is blogging so important for a small business?

Blogging for business is important because it will inevitably be a skill of crucial importance when it comes to executing any marketing strategy.

Through the use of great copywriting, a company can better control the messaging around their services and products and – perhaps most importantly – paint a vivid picture about how a product or service will deliver tangible benefits to them.

It can be used to help the company get its message across and also to help it grow its audience and in turn their customer base.

A blog is a fantastic way to create a content hub for all your marketing needs.

For many businesses, their blog acts as the central nervous system of their marketing operation.

Below, we highlight five reasons why this is the case.

5 Reasons Why Your Business Needs to Start a Blog Today!

1. Blogs Can Be Used to Increase Your Search Engine Rankings

Every day millions of people punch questions they need answering into Google and other search engines.

Customers are hungry searching for content that can help them answer their questions, so if you have a blog that regularly provides helpful tips or offers useful material then this will result in better rankings on Google. This makes it easier to get new customers through search engine optimisation (SEO), however, many companies neglect the importance of their blogging efforts.

By establishing your website as a relevant solution to your clients’ queries, blogging helps to improve SEO quality. Blog entries that use a number of on-page SEO methods may increase your chances of ranking in search engines and make your site more interesting to visitors.

2. Blogs Provide an Excellent Source of Social Media Content

The ability to share links across social networks can increase awareness about your products and services amongst your target markets. Your blog provides the perfect platform for you to regularly tweet and share links on your social profiles – including Facebook, Google+, LinkedIn and Pinterest.

It also serves as a great marketing tool for reaching out to current customers.

Blogging helps you engage your audience. It gives you the opportunity to form relationships with individuals by providing exclusive content and information which can be shared across different social profiles (Facebook, Twitter etc.).

By using blogs it’s possible for one person to reach thousands or even millions of different audiences who may not exist otherwise due to lack of common interests between them all!

3. Blogs Can Help You Learn More About Your Customers

You will gain new knowledge about what people like to search for in order to find your company.

This kind of data provides insights into what your customers want to know about you. It can be very beneficial in providing valuable information which will help users find solutions to their problems.

By analysing your website analytics and using tools like Google Analytics and Search Console, you can start to understand what sort of queries customers are making that take you to their site.

The better you understand this, the better you can optimise your marketing and services to better address those pain points.

4. Blogs Can Help You Increase Sales

There are so many different ways to achieve this. One of the most important ones is by increasing traffic on your website. If you have a blog, then it is an ideal medium for being able to gather new leads and convert them into “eyeballs”. This can be achieved in various ways, but they all depend on how often you post articles that are directly relevant to what people search online for – whether it’s news about your business or useful tips and tricks.

These articles will give people the confidence they need to proceed to your site and decide for themselves whether or not you can solve their problems in terms of professional advice, service or products and equipment.

5. Blogs Are Versatile

Blogs are essentially a content management system. It allows you to create your posts in various different ways, from text to videos or audio and with the use of imagery.

Think about it.

One blog post can very quickly become:

  1. An infographic
  2. Several social media posts
  3. A video
  4. A podcast
  5. A presentation
  6. An online training module with slides and texts (or PDFs, HTML etc.)

And the reverse is true. too.

Any of the above content types can easily be converted into blogs by a competent copywriter. For more information, check “Why Blog Posts Should be a Key Component of Your Content Strategy”.

How Do I Get Started Blogging For My Small Business?

Even though blogging is a great way to communicate with your customers, it can also be used for growing your business. It’s important to consider your audience when you are starting out on the internet, find the topics they are most interested in and then create content that will help them.

In addition, you should also consider your business goals and how blogging can help you achieve them.

Here are some tips to get started:

  1. What do you want to accomplish? Is it more traffic, more leads, more sales or better relationships with your customers?
  2. Write down the results you want from blogging and what specific steps you will take to achieve them. This will help you determine which blog topics are most important for your business.
  3. Plan your posts for at least a month in advance to allow time for people who may not be interested in what you have to say to become aware of it.
  4. Think About Your Audience. What kind of content will best appeal? Is there specific information they can use now or could you send them after the fact as an educational piece with information on how their problem was solved?

However, the above are not the only things you need to consider when starting a blog. You also need to think about your blogging platform, what tools you will use and how much time you have available to devote to it.

In summary, a blog is a great way to keep your customers informed and interested in what you have to say. It can also be used for growing your business by providing helpful information to people who may not know about it or be able to find it elsewhere.

Need help blogging for your small business?

Contact Content Hype today!