What does a copywriter do is one of the main questions you have when considering hiring one. Copywriters are a valuable asset to any business. They help businesses create persuasive and interesting content that can reach the business’ target audience.

Copywriters can also help with branding, website design, social media marketing, and more. In this blog, we will look at what copywriters bring to your business and three examples of things they can help with.

What does a copywriter do and what value can they add to your business

Copywriters are a great resource for businesses looking to create compelling and engaging content. They can help with website design, branding, and social media marketing, among other things. Copywriters are experts at crafting persuasive content that can help you reach your target audience. So, if you’re looking to add value to your business, hiring a copywriter is a great way to do it.

If a copywriter is part of your team, they can help with branding and website design. Some copywriters also have specialised knowledge in social media marketing.

Most great marketers will at least have a solid foundation in copywriting, so working with a copywriter can be an important step for your business because more than simply helping you “write stuff” they also help in the process of formulating important parts of your brand’s communication systems and language.

This can help in the long run by ensuring your brand’s communications are consistent in style and tone.

This copywriter’s career has been climbing in popularity over the past few years as businesses continue to recognise how important it is to make their content easy to read and understand. With more people spending time online each year, this job has become increasingly relevant for marketers who want to reach a larger audience.

If you’re looking for a way to add value to your business through copywriting, keep reading! There are three ways a copywriter can help that may be a good fit depending on your needs.

What are three things a copywriter can help you do?

At a top level, a copywriter can assist with three crucial elements of your business’ marketing.

1. Copywriters Can Help You Connect With Your Audience

Professional copywriters know how to craft persuasive content that will help you reach your target audience in the most effective way possible. It’s also their job to know about different writing styles so they’ll be able to fit their writing style with yours in order to connect better with your customers.

2. Copywriters Can Do The Heavy Lifting For You

Creating great written content isn’t easy – especially when you have other responsibilities at work or are running a business by yourself! A professional copywriter already has the skills and experience to take care of that for you, so you can focus on what’s important.

3. Copywriters Can Help You Build a Strong Brand

Copywriters know how to create powerful branding statements that will help your business stand out from the competition. They also know how to design effective logos and create catchy slogans that will help people remember your company name.

What are some common jobs you can outsource to a copywriter?

If copywriting is not a skill you are blessed with and your existing team does not have someone with strong copywriting skills, then here are some simple ideas for jobs that you could assign to a copywriter.

Copywriting for Website Content

Your website is your business’ home on the internet.

A survey by Episerver found that the majority of sales do not occur on the first visit to a website, however, according to their research, nine out of ten customers (92%) visit a brand’s website for the first time for reasons other than making a purchase.

So, what does that mean?

It means before someone decides to buy your products or engage your services, they are more than likely jumping on your website and deciding if you are the write fit for them.

And you know what one of the biggest turn-offs is? Poor spelling and grammar.

If your website text has grammatical and spelling errors, it will come off as sloppy and unprofessional to individuals who are familiar with proper language and spelling.

Why should prospective clients trust you to finish and verify their work to a professional quality if you can’t be bothered to review and fix your own work while representing yourself?

A copywriter offers much more than just great spelling and grammar, however. They can also help you write in a way that is truly reflective of your brand and business.

For example, if it’s important for you that your business or brand is viewed as a compassionate and caring business, then the language and tone used on your website should reflect that.

Great copywriters are masters of conveying emotion and feeling through the words they use.

Copywriting for Marketing Collateral

Sometimes, a copywriter is needed when you have a lot to say and not a lot of space to say it in.

If you rely on brochures and pamphlets as a part of your marketing toolkit, then a copywriter is a great investment to ensure that every word in very limited spaces packs a punch and conveys what you need it to convey.

Copywriter for Video Content

Sometimes, words are not enough to convey your message.

Every time someone watches a video they engage with it differently than if they were reading the same content or watching an infographic.

Why? Because videos can be engaging and entertaining at the same time!

Video is being more widely used by businesses everywhere because of how effective it can be in captivating audiences.

A copywriter can help you create scripts that will make your audience want to watch every second of your video all while conveying important points about your brand and business.

Frequently Asked Questions

What does a copywriter do?

A copywriter is a professional writer who writes advertising copy. Advertising copy is the text on a commercial or advertisement that tries to persuade people to buy a product or service. Copywriters are responsible for coming up with persuasive and compelling ad slogans, taglines, and jingles. They also write the body copy for ads, as well as the headlines.

Copywriters usually have a college degree in English, journalism, marketing, or advertising. They also typically have several years of experience writing ad copy. Some copywriters are self-employed, while others work for advertising agencies.

Who needs a copywriter?

Anyone who wants to write well and persuasively needs a copywriter. A good copywriter can take complex ideas and make them easy to understand, while also convincing the reader to take action.

Copywriters are essential for anyone who wants to create compelling content for their website, blog, or social media profile. They can also help with marketing materials, product descriptions, and email campaigns. In short, if you want your words to work hard for you, then you need a copywriter on your team.

How much does a copywriter cost?

A copywriter typically costs $75-125 per hour. However, many factors can affect the price, such as experience, the type of project, and how fast the writer needs to turn around the work.

Another thing to consider is that a copywriter’s job doesn’t just consist of writing. They also have to research the topics provided and potentially even conduct interviews.

What jobs can you assign to a copywriter?

Copywriters can be assigned a variety of jobs, including:

  • Crafting advertising and marketing materials, such as website content, brochures, and fact sheets
  • Writing speeches or presentations for company executives
  • Developing and writing training manuals or other instructional materials
  • Crafting email marketing campaigns or other automated communications
  • Crafting blog posts or articles on behalf of a company or individual