What a content marketing agency costs depends on what you need it to do. A monthly shoot with posts, captions and community management is a different job from a batch of videos or a plan you’ll run yourself, and it’s priced differently.
So before you compare quotes, work out what you’re actually buying. Two quotes with the same number on them can deliver very different things.
What does a Content Hype retainer cover?
One shoot a month, in our Essendon studio or on location at your business. From that shoot we make your posts, write the captions, schedule them and keep an eye on the comments. And we plan it, so every month builds on the last instead of starting from a blank page.
What we’re really selling is taking the guesswork out of content. You know your business. We know how to get it out of your head and onto the feeds people actually scroll.
What if you just need videos, not a full retainer?
Then don’t buy a retainer. Plenty of businesses have someone in-house who can post. What they don’t have is the footage.
That’s what Credibility Clips is for. You spend one hour in our studio answering the questions your clients ask, and we turn it into a pack of short-form videos, in packs of 6, 10 or 15. Your first clip lands within 72 hours, and the full pack within 10 business days. If we miss that, you get 20% off your next session.
There’s a monthly version too. It’s a different job from a retainer: that one’s video, the retainer is the whole content operation.
Can you pay for strategy on its own?
Yes. We write a content strategy document on its own, with a quarterly refresh to keep it current.
It’s a good fit if you’ve got someone keen to run your socials who just needs direction. It’s a bad fit if nobody has the time to execute it. A plan doesn’t film anything.
How do you tell a good agency from an expensive one?
We get asked this a lot, so here’s what we’d look for if we were on your side of the table.
How far ahead do they plan? Less than a month out is chaos. More than three months is a plan that can’t react to anything. One to three months is the sweet spot.
How often will you actually post? If an agency is quoting you fewer than three or four posts a week, save your money and do it yourself. You won’t build any momentum at that rate.
Whose face is in the content? Some agencies put their own people in front of the camera. It looks slick, but you end up building their brand instead of yours. Your people should be the ones on screen.
Do they lift the rest of your content too? A good agency improves the posts you make yourself, not just the ones they deliver.
Look at their clients, not their own feed. An agency’s own Instagram tells you very little. The work they do for clients like you tells you everything.
What does good content actually do for a business?
It gets the right people seeing you. Not millions of followers, the right ones: the people who’ll eventually pick up the phone.
And if you’ve built your business on word of mouth, you’ve got a leg up. Those referrals happen because people trust you. Content does the same thing at scale. When someone hears your name, they look you up, and what they find either confirms the referral or doesn’t.
What should you bring to the first conversation?
Three things:
- The channels you’re on now and roughly how often you post.
- The five questions your customers ask you most.
- An honest answer to “what keeps getting pushed to next week?”
That’s enough for us to tell you whether you need a retainer, a batch of clips or just a plan, and to give you a straight quote. And if you’re not convinced content is worth doing in the first place, we’re probably not for you anyway.
Talk to us about a content marketing retainer.
FAQ
How much does it cost?
It depends on what you need. Tell us what you’re after and we’ll give you a straight quote, usually after one conversation.
Do I need to sign up to a retainer to work with you?
No. Credibility Clips and strategy are both available on their own.
Can you shoot at our office?
Yes. Retainer shoots can be in our Essendon studio or on location. We also do standalone half-day shoots on location, shot, edited and delivered.