How is your brand going to communicate with people in 2020?
Whether talking to existing customers or potential new ones, nailing your brand communications with your audience is going to be critical.
And my number one piece of advice to anyone looking to produce more content for their brand in 2020 is simple.
Be genuine and offer value.
If you can achieve those two things, people will engage with your content and come back for more.
So, how do we achieve this? Here are a few things to consider whilst planning your content marketing for 2020.
How do you portray authenticity in your marketing and communications?
The simplest way is to be clear about what you’re passionate about.
Why do you do what you do? What problems do you love helping people solve?
Think about the last time you were talking to someone about your work, your brand or your business and you were genuinely excited about what you were talking about.
Maybe there was a project you were working on.
Maybe it was something as simple as the smile on your customer’s face when they picked up their product.
Perhaps it was the feeling that you helped make a difference in someone’s life.
Whatever the conversation was about, I’d bet my bottom dollar that the person you were speaking to was hanging off every word you said.
Because you were passionate about it.
Because you told a story, not about how you do whatever it is you do, but about how what you do makes a difference.
Look back at 2019 and reflect on what moments gave you the most joy in your work and start sharing those stories.
Listen to the market
What problems do people need to be solved in your marketplace?
The best way to add value to a conversation in any marketplace is to do one of two things:
- Offer a solution
Ideally, you can do both of these things.
It’s important to regularly talk to your customers, both existing and potential, about the things you are an expert on.
Prove your expertise and establish yourself as an authority in your field.
Prompt questions from people who want to learn more and use those opportunities to start genuine conversations with people looking for a solution.
The content was inspired by clients asking questions about the new regulations and how that would affect their intentions to buy or sell properties with a pool and/or spa.
Providing this information in summer, when people might be more tempted to buy a house with a pool, keeps the information timely and helps to establish Tick Box Conveyancing as an authority in its chosen field.
I like to keep notes whenever I get a new question about my work. This is one of the easiest ways to keep coming up with new ideas for fresh content.
Don’t be scared to share
Being genuine with your audience means bringing some personality to the table.
Sure, you might be an accountant, but that doesn’t mean every piece of communication you send or every post you make on the socials has to be about tax breaks.
Love your footy? Grab a pic next time your at the G.
Passionate about animals? Share that passion!
Concerned about something happening in the wider world and want to make a difference? Talk about it or, even better, encourage action.
Your customers want to be assured that you know your stuff, but they like working with real people, too.
I make no secret of the fact that I love sports, in particular, soccer. If you follow me on Twitter, you’re going to get a lot of stuff about soccer.
By sharing my passion, I find I actually get a lot of work in that particular field and I connect with people because of that passion.
It opens up doors to conversations not even remotely related to sport.
Make 2020 the year you open up and show a bit of personality.
Need a bit of help with your content marketing efforts in 2020? Get in touch with Matthew Galea today: email@example.com or 0438 007 511