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Marketing insights, trends and some of our very own stories and case studies.
From Listener to Guest: How to Use Podcasts to Supercharge Your Content Marketing
Do you find yourself listening to more and more podcasts? Well, you’re not alone. In 2022, Australia overtook the United States as the world’s biggest podcast-listening nation and it looks like us Aussies have no intention of slowing down. Over the past few years,...
Staying Ahead of the Competition: Creative Approaches to Finding Sponsorship for Your Sports Club
The challenges of attracting sponsorship in 2023 are particularly prevalent as small businesses are becoming increasingly cautious about their spending. Nevertheless, sponsorship remains a crucial aspect of the success and sustainability of grassroots sports clubs. ...
Introducing Marketing Munchies: Weekly Marketing Bites Consumed In 30 Minutes or Less!
Ever wanted to have a marketing chat over a bite to eat, but struggled to find a fellow marketer to share it with? Are you a business owner lost and confused by the jargon and the never-ending tirade of new ideas, tools and concepts? Well, thanks to the Marketing...
The Ultimate Guide to Writing Effective Blog Posts for Your Content Marketing Strategy
As a content marketer, you know that blogging is a crucial component of your content marketing strategy. Not only does it drive traffic to your website, but it also helps establish your brand as an authority in your industry. However, with so many blogs out there, it...
A Copywriter’s Take: Six Honest Opinions About AI Copywriting
Copywriters and content marketers can relax. The robots aren't taking our jobs...yet. At least, that's our verdict after spending the last few months experimenting with AI copywriters. There is no doubt that more entrepreneurial and marketing types will turn to AI...
How To Advertise A Sports Club
For sports clubs, advertising doesn’t have to be expensive or complicated. As the administrator of a sports club, no matter how big or small, you need to advertise your club’s activities if you want to attract new members and supporters. In the rapidly-evolving...
Three Pages Your 2023 Content Marketing Strategy Must Have
As we look forward to 2023, it's important that businesses and marketing teams are ready with a content strategy that will engage their audience. Content is no longer just about creating interesting pieces of work; it involves understanding your customer’s needs, why...
Three Tips To Maximise Your Content Marketing In 2023
If you’re looking for ways to increase your content marketing efforts in 2023, then these tips are for you! Content marketing takes a lot of time and effort, but you can save yourself a lot of time and hassle by prioritising strategy, process and automation. In this...
Content Marketing For LinkedIn: What You Need To Know About B2B Content Marketing
If you're a small-medium sized business owner, you may be wondering how you can better engage your target audience on LinkedIn. After all, LinkedIn is a powerful platform with over 830 million users which is why content marketing for LinkedIn should be one of your top...
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