Do you find yourself listening to more and more podcasts?

Well, you’re not alone.

In 2022, Australia overtook the United States as the world’s biggest podcast-listening nation and it looks like us Aussies have no intention of slowing down.

Over the past few years, podcasting has become increasingly popular. Every day, millions of people tune in to listen to their favourite shows. As a business owner, you can use this trend to improve your content marketing and reach a new audience. 

Being a guest on a podcast is a good way to make more content in less time and reach a new audience at the same time. In this blog post, we’ll talk about how podcasts can be used to boost your content marketing and give you tips on how to be a guest on a show. Whether you’re new to blogging or have been doing it for years, this guide will help you use this powerful marketing tool to its fullest. 

Why Guesting on Podcasts is Good for Your Content Marketing

With the growing success of podcasts, it’s becoming more and more important for business owners who want to take their content marketing to the next level to be guests on podcasts. In fact, a recent study by Infinite Dial showed that Australia has passed the US as the country that listens to the most podcasts. At seven hours and six minutes per week, podcast listening in Australia is at an all-time high.

So, how does being a guest on shows help you with your content marketing?

Being a guest on a show lets you reach a new audience. By being on a podcast, you can reach people who may not have heard of your business or content before. This can bring you new fans, customers, and chances.

Another benefit of being a guest on podcasts is a great way to show that you are an expert and a star in your field. Podcasts give you a place to talk about what you know and what you think about a certain topic, which can help people see you as an expert in your field.

Last but not least, appearing on shows as a guest can help you make more content in less time. You can use the audio from one podcast show to make a video, blog post, social media post, and more. This can help you come up with different things to share with your audience and keep them interested.

Starting a podcast and keeping it going can be a lot of work, but being a guest on multiple podcasts can give you similar rewards without as much work. By being a guest on podcasts, you can reach more people, make yourself look like an expert, and make more content in less time.

How to Repurpose Podcast Content for Your Content Marketing

When you appear on a podcast as a guest, you do more than just make content for the show. You are also making content that can be used again and again in your content marketing. Here are some tips for getting the most out of your podcasts:

Making short videos and clips for social media: Video is a strong way to connect with your audience on social media. You could use the podcast’s music to make short video clips for Instagram, Facebook, or LinkedIn. These clips can show what you found most interesting, helpful, or important in the podcast.

Making a Blog Post or Article Out of a Podcast: Making a blog post or article out of the podcast is a simple way to get more information out of your podcast appearance. You can also use the text to make quotes or posts for social media.

Using Quotes or Soundbites as Social Media Posts: If there is a quote or soundbite from the show that you think is especially powerful, you might want to turn it into a social media post. This is a great way to get people interested in the full show and share important information.

By using podcast material on social media, you can reach a larger audience and make your content last longer. Don’t be afraid to get creative and try out different forms to see what works best for your brand.

How to Become a Guest on a Podcast

Now that you know the benefits of being a guest on podcasts and how to use podcast material in your content marketing, it’s time to learn how to be a guest on a podcast.

Here are some useful suggestions for business owners who want to be on a podcast:

Step 1: Find podcasts that are relevant to your business or niche. Find podcasts that are related to your area of expertise, your target audience, and your business. You can start by making a list of famous podcasts in your industry or niche by searching for them online.

Step 2: Send a pitch or plan to podcast hosts. Once you have a list of possible podcasts, you can send a pitch or plan to the hosts. Your pitch should include information about your history, your area of expertise, and why you would be a great guest on their show. You can also give them ideas for topics that their viewers would be interested in.

Step 3: Get ready for the interview for the show. Once you’ve been asked to be on a show, you should get ready for the interview. This means learning about the show and the person who is hosting it, making talking points, and practicing your delivery. Make sure you also have the right tools and a quiet place to record the conversation.

Remember these other tips to help you be a great guest on a podcast:

Be entertaining: Keep in mind that podcasts are speech, so it’s important to be interesting and fun. Use stories and anecdotes to make your points clear and keep the talk going.

Give the host what they want: Pay close attention to the questions the host asks and answer them straight and briefly. Be sure to provide examples and anecdotes to back your points.

Be prompt: Be there on time for the interview and ready to start recording.

Don’t be a stranger: After the interview, make sure to thank the host for the chance and offer to share the show on your own social media accounts. This can help you get to know the host better and make it more likely that you’ll be asked back as a guest in the future.

If you’re ready to take the next step and become a podcast guest, start by studying relevant podcasts, reaching out to podcast hosts, and getting ready for the interview. Don’t forget to be interesting, funny, and mindful of the host’s time.

Don’t let the fact that you don’t have enough content or ideas stop you from reaching your content marketing goals. You can really boost your social media presence by being a guest on a podcast and using the material that comes from that.

Contact Content Hype today if you want to be a more interesting podcast guest or need help using your podcast material to improve your content marketing. Our team of experts can help you come up with a great pitch, use your content in different ways to get the most out of it and take your content marketing to the next level.

While you’re here…have you heard?

Content Hype Director Matthew Galea has kicked-off a podcast of his own! Check out Episode 1 of Marketing Munchies, where Matt joins his co-host LJ Shannan, Co-Founder of MobiWeb, below!

FAQs | Content Marketing and Podcasts

Q: How long should I expect to be a guest on a podcast?

A: The length of time varies depending on the podcast. Some podcasts are as short as 10-15 minutes, while others can be an hour or longer. The podcast host will usually give you an idea of how long the episode will be, so you can prepare accordingly.

Q: How do I know if a podcast is relevant to my business or niche?

A: Start by researching the podcast’s content, as well as the topics and guests they have featured in the past. Look for podcasts that cover topics related to your industry or expertise, and that target your ideal audience.

Q: Do I need to have experience in podcasting to be a guest on a show?

A: No, you don’t need experience in podcasting to be a guest on a show. However, it’s important to have some preparation and practice before the interview. This includes researching the host and show, preparing talking points, and practising your delivery.

Q: What are some benefits of repurposing podcast content for social media?

A: Repurposing podcast content for social media is a great way to reach a larger audience and create more content in less time. Using short video clips, turning the podcast into a blog post or article, and using quotes or soundbites as social media posts are some ways to repurpose podcast content.

Q: How can Content Hype help me with my content marketing goals?

A: Content Hype can help you become a more attractive podcast guest and use your podcast material to improve your content marketing. Our team of experts can help you come up with a great pitch, use your content in different ways to get the most out of it, and take your content marketing to the next level.