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Marketing insights, trends and some of our very own stories and case studies.
DO NOT write a case study without doing these THREE things
The Case For Case Studies In Your Content Marketing “Congratulations! You just got a new five-star review!” You bloody beauty! A customer was so thrilled with your service they could not wait to hop on Google and leave you a glowing five-star review. Good on you! A...
Three Simple Steps to Kill Writer’s Block: Beating A Major Roadblock For Your Marketing Implementation
So, we know that articles should be a core component of our digital marketing strategy. You’ve brainstormed a couple of topics, you like the topics you have, you’ve even downed one (or three) coffees. Yet here we are, staring at a big blank page. The flicking cursor...
The Power of the Pen: Why Articles should be a key component of your content strategy
There’s no escaping it. If you want your digital marketing efforts to propel your business forward, you are going to need to invest some time into producing new content for your website and social media channels. And when it comes to digital marketing there are very...
The Power of Many: How your community can help solve your marketing content roadblocks
In a crisis, your communities are everything. Your communities help you stay connected with your fellow human beings. They help you navigate times of adversity. They help you find opportunities. And, when it comes to your marketing efforts, they can also be an...
Stop the Press! How to get your name in lights with fantastic press relations. Learn how with Ping Publicity
Ever wondered how you could get your name or business in lights with the media? Thanks to our friends at Ping Publicity, you don't have to wonder any more! Ping Publicity has developed a fantastic, five-week course, Expert In Your Field, teaching Australian business...
Good Reviews? Great! Epic content marketing pieces? Better!
We all love a five-star review. Whether it comes on Google, TripAdvisor, True Local or elsewhere, a good review can do wonders for your business. Reviews are important because people take them very seriously. Research shows that 91 percent of people regularly check...
How to Generate Leads Through Content Marketing
You don’t have to look too far on social media these days to find every digital marketing guru screaming at you to “create more content”. Gary Vaynerchuck reckons you should be creating 100 pieces of content per day. But let’s be real… Unless you have a team of...
Push It: Why Marketing & Communications Becomes More Important Than Ever During A Global Pandemic
If the crisis does not kill your business, then a failure to communicate through it will. 2020 has certainly been a substantial test for that hypothesis. Working with businesses and brands across a range of industries in 2020 has undoubtedly highlighted that...
CASE STUDY: Maximising Your Video Content
For a lot of people, video is king when it comes to content marketing. And for good reason. The numbers don’t lie and when it comes to engagement, Limelight’s State of Online Video report from 2019 reported that internet users spend six hours and 48 minutes watching...
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