Content Hype has a new website. The short version of why it matters: you can now watch nineteen pieces of real client work, in full, without filling in a form or booking a call first.
The old site described what we do. This one shows it.
The work grid on the homepage plays actual reels we made for actual clients, the ones that ran on their channels. A skills piece for Innovative Talent Group, a founder interview for Business North West, match reels for football clubs across the north.
Each shows a different aspect of the work that we do at Content Hype and the diversity that exists within our capabilities, our team and our client base.
From professional services, to trades and hospitality to the wonderful sports clubs we support, you’ll be able to explore our work, and the various ways you can work with us, from our entry level one-and-done offerings to our more integrated services.
If you run a professional services firm, the page you want is Credibility Clips. The idea behind it is simple enough to explain in a sentence: you come to our studio in Essendon for one hour, we interview you properly, and you walk out with a month or two of short videos of you talking about what you actually know. No scripting, no filming yourself, no learning to edit. Most people who do it have been meaning to get on camera for about two years.
If you run a football club, there is a whole section of the site that did not exist before. It is called Home Ground, and it covers the club websites and apps we build. The part clubs tend to react to is the live data: fixtures, results and the ladder pulling straight from Dribl into the club’s own site, in the club’s own colours, instead of sending members off to a generic federation portal to find out whether the under 14s won. Essendon Royals run both the website and the app. There is also a demo club on there called Timbuktu Warriors that we built specifically so you can open it on your phone and tap around a real one before deciding anything.
There is a new section for professional services too. It is called Shopfront, and it is the website build for firms that have outgrown a theme but do not need a six month agency rebuild. Template sites give you a theme. We give you evidence, which is to say the photography, video and case studies that go in the site once it is built.
The studio has changed too, and it is worth being straight about how. We no longer do do-it-yourself hire. Every session is staffed, with one of us running it, because the unstaffed bookings produced footage people could not use and that helped nobody. It is now available to Content Hype clients and Credibility Clips clients only.
The blog is worth a look if you are researching rather than buying. There is a run of pieces on what a club website actually needs, what one costs, and how live fixtures work, written for committee members rather than for search engines.
That is the site. It lives at contenthype.com.au. If you want to talk about any of it, the number is on every page, and if you want to see the work first, that is exactly what it is there for.